ROCK SOLID SOCIAL CONTENT
The language learning experts Rosetta Stone have heard a few funny stories over the years - like the man who ordered a thousand lightbulbs; if only he was fluent in Spanish. HUMAN was asked to bring these stories to life for the European market to highlight the importance of effective communication in international trade.
“like the man who ordered a thousand lightbulbs; if only he was fluent in Spanish”
THE BRIEF
Four important sectors: investment, health, hospitality and retail. Each with it’s own anecdote to realise. Working with marketing agency BH&P we produced four social shorts recounting these tales with one caveat, they must use no verbal dialogue - 100% social first.
How do you promote specialist language learning software without language? Iconography, great acting and the undercurrent of empathy we share. These videos needed to place the viewer with the subject and that arresting feeling of miscommunication
THE EXECUTION
Four different videos required four different scripts, four different locations, and four sets of actors. With a medical centre and a hotel lobby included in our list of must-haves - this project was pre-production heavy.
Pre-production works though, with a shoot plan broken down to the minute and a meticulous shooting script for our team to work from, the four videos were shot in one day: minimising disruption to locations, keeping costs down, and enabling us to hand all the assets to our edit team for immediate wrangling.
The transformation of raw footage to finished video was taken care of in-house, right down to the hand drawn graphics you see wiggling on the screen throughout. Interestingly a Vogue video sent to us by the client was the source of inspiration. Editorial. Not commercial. Interesting.
There’s a reason why so much corporate stock photography makes it’s way to memes - it’s easy for corporate content to become mundane. Hyper-real and clinical these videos were not. With this campaign it was important the content was based on real stories with a light-hearted outlook on the language barriers we all encounter.
With the editorial inspired styling these social centric videos take on a confident approach to B2B marketing, appealing to the individual behind big business decisions.
